The music video 'Undone' by the band Weezer was directed by Spike Jonze in the year 1994. It is essentially of the band just playing their instruments, and it was all done with one continuous long shot. It started off with a fade from black, and then we were eventually led to the band, however they were upside down and they couldn't be seen properly at first either (silhouette effect). After this the camera flips over and the band is shown properly for the first time. This was to build up anticipation in the audience. Another thing that might have helped this was the way the video was slowed down (slow motion), and this all led up to the moment when the light switched on.
I think that the camera takes on the guise of an obsessive fan, seeking for some secret within the performance, or perhaps desperately searching for something more to the video. Spike Jonze is perhaps pandering to our voyeuristic needs as a viewer, yet also teasing us at the same time.
This is a blog for my Media A2 coursework. It is a compilation of all the planning and research I did in the build up to making a music video, promo, advert, and digipak. Overall I believe the process went quite smoothly and there weren't any major problems. However the editing was the hardest part in my opinion, as my group had to get the clips we filmed to match the audio, but otherwise I think everything was generally quite easy, especially due to the research done previous to that.
Thursday, 5 July 2012
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