Target Audience

A band needs to appeal to a certain type of audience, and this is usually what makes them decide to do what they do when it comes to the music. The band I am focusing on is Busted, which was an English pop/rock band consisting of three members - James Bourne, Matt Willis, and Charlie Simpson. They were all young teens and their main target audience were teenage girls. This was reflected in the way they were shown in public and in their music videos/performances. The main aspects that I picked up on were the hair, clothes, facial expressions, age, and gender. This was from the following picture:

In this image all three of the boys have their hair dyed and styled in a fashionable way. Their clothes are casual, and they are all wearing black jeans. Their facial expressions are also trying to show that they are young and careless, and this is also shown through their ages as well. This shows that the band weren't trying to go for a grown-up look, as that isn't their target audience. Instead they were going for a young audience, and I assume it would mainly be girls, as I think it would work the other way around as well.
Another band that can relate to this are One Direction, which is a boy band that was formed in 2010. They are also targeting roughly the same audience, and they are using some of the same techniques as Busted. They all don't act too mature, so the younger people feel they can relate to them. Also, the colour of the clothing they are wearing is vibrant and bright most of the time. This is to show that they are young and happy. In my opinion the marketing for bands doesn't change too much with time, and I think it will always be similar to other bands who have targeted the same audience.